10 Deadly Copywriting Mistakes That You Can Avoid Now

So often I see so many people make these mistake in their copy, even for experienced marketers.

We know that the attention span of the audience getting shorter nowadays and it’s definitely not helping if you are making these mistakes in your copy.

Especially if you have no idea and don’t know that you are committing these mistakes in your current copy.

Have a look at the list below to find out if you are making these copywriting mistakes so you can fixed them immediately.

10 Deadly Copywriting Mistakes That You Can Avoid Now

1.No Headline or Wrong Headline

Including a headline is a must simply because people read the headline first. Without a headline, it’s just telling people that your content is not worth consuming.

So always include a headline in your copy.

The other headline mistake is choosing the wrong headline for the wrong audience.

Audiences are split into 3 categories.

Hot audience – People who know who you are and what your product/service is.

Warm audience – People who know that there is a solution to there problem out there but they don’t know you.

Cold audience – People who neither know the solution to the problem or you and your service/product.

Always be crafting your headline to address the audience you are trying to reach.

2. Only selling features, not selling Benefits and Meaning

Let me give you an example.

Suppose you were to search for a power drill on Amazon. The first thing that is presented to you typically will be the Features.

How powerful the drill is, how fast it can drill 10 holes, how easy it is to change the drill bit.

That’s very typical for E-commerce.

But to really sell the product or service. You should really be selling the benefits and more importantly the meaning of the benefits.

Take our power drill example again.

If you were to lay out the benefits and meaning like so…

“Because this drill can drill #X of holes in #Y seconds, that’s a TIME SAVING that will let you SPEND MORE TIME with your LOVED ONES.”

You can see how much more powerful this copy is to your audience in this case.

3. Talking only about you and your product/service, and not enough about how they can help your customers

As a video marketer, I see this very often in many of my clients when we produce a sales video for them.

We can understand that people usually get nervous in front of the camera and the tendency is for them to start ticking off all their credentials, achievements and testimonies when we start recording.

This is a self-soothing auto-response to calm the nerves and something exhibits itself without the person knowing so.

But this self accreditation will usually turn off your potential audience.

Why?

Because people usually only care about what you can do for them to help them solve the problem.

So if you are trying to sell your product/service, focus on how your credentials can help solve your audience’s problem.

4. No clear reasons WHY to BUY

You have to articulate and tell your audience the obvious reason and benefits of your product/service.

Usually, it falls into one of these categories…

To make more money,

To save more money,

To save more time

To reduce the pain points

To increase the pleasure points

5. No clear Call to Action

After spending the last 5 minutes listening to you on a video or reading your posts. The last you want to do is to leave out the Call To Action.

A confused mind will always say no.

So never leave your audience guessing. Give them specific instruction of what you want them to do next.

It can be to click a link, sign up a form or even give you a message.

Just remember NEVER to leave out the Call to Action at the end.

6. Trying to write sales copy from scratch

No matter what niche you are in, it’s PEOPLE that buys stuff.

Look around and see other successful people in your niche and model their copy.

The words that they use, the verbiage that they use.

Don’t go around and try to recreate the wheel because if it works for people who sells the same stuff as you do, chances are it”s going to work for you too.

7. No hook or curiosity mechanism

What is a hook?

Simply put, it is an interruption.

It makes someone stop in their track in whatever they are doing at the moment to pay ATTENTION and be curious about your stuff.

Remember the most precious commodity today is attention.

Example of hooks are:

Headlines

Text

Image

Thumbnails

Take some time to create a good hook and see your engagement increase immediately.

8. Wishy-Washy positioning

The verbiage and language in your copy must be direct and definite.

If you are going to help your audience solve a problem, then say so explicitly.

Never imply or assume your audience is going to know what is your offer.

Always be direct in our copy.

9. No clear offer and what they are getting

Simply put.

Tell your audience here’s exactly what you are going to get.

Never assume they understand your offer.

10. No offer stack

If your product or service has many parts that form up the offer.

Then you should always have an Offer summary.

Summarise what a buyer is going to get form your offer.

Using a Bullet list can help tremendously in this case.